SAP CRM
& SAP CX
Redefine your customer relationships with SAP’s industry-tailored CRM and Customer Experience (CX) solutions.
Redefine your customer relationships with SAP’s industry-tailored CRM and Customer Experience (CX) solutions. Designed to be connected, insightful, and adaptive, SAP CX solutions enable you to place the customer at the core of your business, fostering loyalty, profitability, and seamless engagement.
With SAP CRM & SAP CX, leverage real-time insights to understand customer needs better and deliver personalized experiences. These solutions help optimize customer interactions across all channels, ensuring a consistent and memorable journey.
SAP CRM & SAP CX empower your business to adapt quickly to market demands, building long-term customer loyalty and driving sustainable growth. Stay ahead with SAP CRM & SAP CX, transforming each touch point into an opportunity for value.
Designed to be connected, insightful, and adaptive, SAP CRM & SAP CX enable consistent, personalized, and high-impact customer engagement across every interaction.
Why Choose SAP CRM & CX?
Connected Experiences
Integrate customer interactions across departments—marketing, sales, commerce, and customer service—to create a seamless experience across the entire lifecycle. With SAP CRM & SAP CX, unify data and gain a 360-degree view of each customer, allowing for proactive, personalized engagement. SAP CRM & SAP CX solutions enable teams to collaborate effectively, enhancing customer satisfaction and driving loyalty through every interaction.
Insightful Decision-Making
Leverage AI-powered insights for data-driven decisions, automated processes, and heightened operational efficiency. With SAP CRM & SAP CX, anticipate customer needs and respond swiftly with tailored solutions. SAP CRM & SAP CX solutions empower your team to maximize productivity, streamline workflows, and deliver a consistently exceptional customer experience at every touch point.
Adaptive and Scalable
Utilize agile, cloud-native solutions built for flexibility, scalability, and growth. Industry-specific functions empower your team to address unique business needs. With SAP CRM & SAP CX, easily adapt to changing market conditions and customer expectations while maintaining a unified approach. SAP CRM & SAP CX solutions support seamless integration across your operations, enhancing agility and ensuring your business is always ready to innovate and grow.
Core Benefits of SAP CRM & CX
Unified Customer Management
Manage customer relationships end-to-end, enabling personalized experiences and streamlined interactions from initial contact to post-sale support.
Enhanced E-Commerce
Deliver engaging, innovative digital commerce experiences that align with today’s customer expectations across all digital channels.
Global Campaign Automation
Automate, manage, and scale your marketing campaigns to reach a global audience with a personalized, data-driven touch.
Streamlined Sales Operations
Boost sales efficiency by simplifying processes, enabling your team to focus on building relationships and closing deals faster.
Accelerated Issue Resolution
Empower support teams with tools for faster resolution, driving increased satisfaction through a comprehensive view of interactions.
Frequently Asked Questions
What is CRM?
CRM, or Customer Relationship Management, is technology for managing customer interactions and data throughout the lifecycle. It helps build stronger relationships, enhance customer experiences, and boost revenue.
What is Customer Experience (CX)?
Customer Experience refers to how customers feel about their interactions with your brand. A good CX strategy creates positive and memorable experiences, whether for B2B or B2C audiences.
What is SAP Hybris?
Originally an e-commerce platform, Hybris was acquired by SAP and transformed into SAP Commerce Cloud. It offers advanced omnichannel commerce capabilities, empowering brands to drive loyalty and optimize margins.
What is SAP Gigya?
Gigya, now part of SAP’s customer data solutions, provides customer identity and consent management. It enhances personalized engagements, builds trust, and supports compliance with data privacy standards.